For most MSPs, Security Awareness Training (SAT) is an unavoidable part of the service stack, but let’s be honest, it often feels more like a recurring project than a meaningful security strategy.
You’re managing multiple client environments, juggling regulatory compliance, and trying to prove value while working with outdated training platforms that weren't built for your reality. You deploy a few phishing simulations, distribute some canned training videos, and hope your end-users remember something if an actual attack lands.
The result? A box gets checked, but real risk reduction is elusive. Meanwhile, the threats keep coming. And at a staggering rate. According to Menlo Security’s 2025 State of Browser Security Report, approximately one million phishing websites were created each month during the second half of 2024.
This blog explores why traditional SAT falls short for the market as a whole and MSPs in particular, and how a smarter, AI-driven model creates better outcomes for your clients and your business.
SAT and phishing simulation testing has long been treated as a necessary evil. A once-a-quarter or annual exercise designed more to satisfy compliance checklists than actually reduce risk. End-users sit through a few videos, take a quiz, and then go right back to clicking on sketchy links in their inboxes. Sound familiar?
The problem isn’t just user apathy, but the model itself. Most SAT programs assume that a standardized training module delivered to a whole company will meaningfully reduce phishing risk. But that assumption ignores how people learn, how threats evolve, and how security fits into real work environments.
Let’s be honest: asking someone to remember how to spot a phishing scam months after their last training session is like asking them to remember CPR training three months later in the middle of an actual emergency. The odds are not looking great.
And while compliance frameworks love SAT checkboxes, attackers aren’t waiting around for training cycles. Phishing campaigns adapt by the day. Business email compromise (BEC) tactics are more subtle than ever. And yet, we’re still pushing out the same stale simulations and hoping for better results.
MSPs face an even tougher SAT challenge. They’re tasked with defending end-users across multiple organizations with different risk profiles, business functions, and threat exposures.
But legacy SAT platforms aren’t built for this kind of operational complexity. They're designed for single-org deployments, not multi-tenant environments with resource-constrained IT teams trying to do more with less.
Even worse? These platforms rely heavily on static content and rigid training schedules that fail to meet end-users in real-time when it matters most. They are not incorporating modern phishing tactics and education. They’re simply not an effective tool to reduce risk and the subsequent hardship MSPs face when a client clicks on a malicious link.
MSPs end up shouldering the burden of launching campaigns, interpreting vague reports, and justifying their value to clients when the phishing metrics don't move.
Instead of treating SAT as a periodic, one-size-fits-all activity, we need to move toward a model that’s dynamic, personalized, and responsive.
Here’s What That Looks Like:
For MSPs, this vision of SAT does more than improve outcomes. It scales. It offloads complexity. And it allows service providers to shift from being checkbox chasers to strategic security advisors.
This is where IRONSCALES comes in, not as another SAT vendor, but as a rethinking of how awareness and protection work together.
We’ve built our SAT to empower MSPs with:
But SAT is just one layer. IRONSCALES combines awareness training with real-time threat detection, AI-powered phishing protection, and inbox-level defense so your end-users learn and stay protected, simultaneously.
It’s security education that works in the real world. Because end-users don’t need more training modules. They need guidance in the moment, when it matters most.
Security awareness doesn’t have to be a quarterly fire drill. With AI-powered training and integrated email protection, MSPs can deliver a smarter, scalable, and truly protective experience for their clients.
With this new approach, training doesn’t just reduce risk, but instead becomes part of your service value. Ready to shift the conversation for your customers?
Set some time with one of our MSP experts and learn how we help our partners build a culture of security awareness and effectively protect against today’s phishing attacks.