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VP Marketing

Department   Marketing
Country United states

VP Marketing

IRONSCALES is on a mission to make messaging safer for users and manageable for admins. We’ve pioneered an approach to phishing mitigation that depends on humans and machines working together to protect businesses from the dangers of advanced email phishing threats.

 

About the Role

Overseeing the Marketing Department, the VP Marketing will play a critical role in strategic decision-making and operations as we continue to enhance quality offerings and undergo rapid growth at IRONSCALES. The ideal candidate in this role is innovative, thrives in a fast-paced, startup environment and is highly driven to define and measure success in order to position IRONSCALES product offerings internally and externally to gain market share and meet revenue targets. The successful candidate is a hands-on leader, passionate about SaaS solutions and the Security technology domain, and has a successful track record in setting priorities; as well as excellent analytic, organization, and communication skills.

 

Key Responsibilities

  • Develop and own the IRONSCALES story and be able to combine and successfully lead the marketing strategy for the company and create a unified message and brand
  • Ensure positioning is cohesive across sales enablement, website, product and all marketing channels
  • Work closely with senior leadership and product to maximize sales, cross-selling opportunities, customer retention and market share. Lead the company’s market research and planning to accomplish this
  • Provide leadership for the demand generation team to increase conversion of MQLs to opportunities and drive initiatives into key enterprise verticals
  • A passion for quantitative marketing (digital demand generation) and qualitative marketing (Product marketing and brand/messaging).
  • Ability to diagnose the lead generation and development process to remove bottlenecks and prescribe changes to targeting, messaging, campaign execution and lead development tactics.
  • Understand at a detailed and tactical level the conversion rates at each stage of lead and opportunity development and identify the levers that increase conversion rates.
  • Mastery of brand, value/ROI based communications, and product marketing.

 

Experience

  • Enterprise SaaS background, security industry experience preferred
  • Prior success building and leading marketing teams and aggressively scaling a high growth B2B enterprise business
  • Proven ability to recruit, retain and motivate high performing and distributed marketing teams
  • Demonstrated success at tracking and measuring marketing and campaign spend to quantify what is working and what is not
  • Experience and proven ability to conceptualize, implement and monitor strategic and tactical plans

 

Skills & Requirements

  • Experience in Salesforce and Marketo preferred
  • Experience with demand gen, digital/online marketing and channel partner marketing (MSP/MSSP/MDR/Resellers)
  • Bachelor’s Degree required
  • Demonstrated success at tracking and measuring marketing and campaign spend to quantify what is working and what is not
  • Experience and proven ability to conceptualize, implement and monitor strategic and tactical plans

 

Leadership Capabilitie

  • Ability to prioritize, problem solve and multi-task in a dynamic and rapidly changing workplace
  • Outstanding organizational and people skills
  • Strong, persuasive speaking skills with an ability to influence at all levels
  • Collaborative team player who works well cross-functionally and at the Executive/Board level
  • Excellent management skills with the ability to drive high performance from your marketing team

 

Who We Are

IRONSCALES is the future of phishing protection. Incubated inside the world’s top venture program for cybersecurity and founded by alumni of the Israel Defense Forces’ elite Intelligence Technology unit, IRONSCALES offers security professionals and end users an AI-driven, self-learning email security platform that provides a comprehensive solution to stop tomorrow’s phishing attacks today.

Using our decentralized threat protection network, our platform helps you prevent, detect and remediate phishing attacks in a matter of minutes, not hours. We give organizations of all sizes complete anti-phishing protection against any type of phishing attack, right now. We combine the power of both artificial and human intelligence in an ongoing cycle of innovation of security solutions easy to get, fast to work, and durable to strengthen your organization’s security posture.

 

Why You Should Join

We are visionaries and innovators; from the way we think about cybersecurity, to the approach we take to our technology, to the ways we serve and support our customers. Our customers count on us to be ahead of the curve as a form of insurance against threats that other products cannot see or prevent. We deliver greater visibility, more control and higher levels of email security... period.

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