Deepfake Business Risks are Growing – Here's What Leaders Need to Know

Deepfake attacks were once a faraway reality, but there arenow numerous examples of the technology being used successfully by adversaries.

Generative AI attacks are accelerating at an alarming rate,as hackers make use of tailored AI tools as well as abuse of public-facingmodels. For example, Google has warned APTs are already using its Gemini modelsfor malicious purposes. In a survey from September 2025, Gartner found that 62%of organizations had experienced a deepfake attack involving social engineeringor exploiting automated processes.