The DMARC Squeeze: Why Email Authentication Is Now a Frontline Issue for MSPs

COMMENTARY: For the longest time, DMARC was one of those things that sat on the to-do list. Important, sure, but not exactly urgent. That’s changed. With Microsoft, Google, and Yahoo tightening the screws and email threats spiking, DMARC has gone from “nice to have” to non-negotiable. What’s driving the shift isn’t just the tech, it's the fallout. Missed invoices, lost sales, reputational hits… email deliverability now has real business consequences. And MSPs are in the middle of it.