Data brokers are businesses that gather personal information about individuals from a range of sources. They then aggregate this data and sell it to other companies for purposes such as marketing, risk assessment, or research.
A data broker, often referred to as an information broker, is a business that collects, aggregates, organizes, and sells or distributes information about individuals to other businesses, organizations, or entities. This data can be utilized for various purposes, including targeted advertising, market research, and risk assessment.
The vast repositories of personal information managed by data brokers are attractive targets for cybercriminals. Risks include:
In today's digital age, being informed about data brokers and their operations is crucial. This article serves as a starting point in understanding the role of data brokers in our digital lives and how we can better protect our personal information.
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